Why Facebook Ads Disappoint a Lot Of Land Clearing Business Owners

Written By Holly Holmberg

Why Facebook Ads Disappoint a Lot of Land Clearing Business Owners

So… who’s going to say it out loud?

A lot of guys have a sh*tty experience with Facebook ads for land clearing.
And other guys make a boatload of money from them.

So what gives?

Not All Facebook Ads for Land Clearing Are Created Equal

There are a lot of ways to run ads. There are actually a LOT of ways to do marketing in general.

Some of them genuinely suck.
None of them are perfect.

But a good marketing strategy absolutely will — and has to — bring a return.

What People Get Wrong With Facebook Ads for Land Clearing

  • Messenger DM Ads for Land Clearing

With Facebook Messenger ads, you tend to attract a boatload of “just curious” type of people.

They aren’t serious, and it takes almost no effort to quickly text you — and basically forget they texted you two minutes later.

These ads bring in very low-intent leads.

  • Facebook Instant Form Ads for Land Clearing

These are some of the most common ads people run. And I have beef with them.

Facebook Instant Forms (formerly called “Lead Forms”) take almost no effort for people to fill out.

You could sneeze, bump your thumb, and accidentally fill out a lead form — especially knowing that phones auto-fill most fields anyway.

If leads put in zero effort to reach out to you, they will put in zero effort to follow through.

Instant forms bring in loads of cheap leads, and they can work if you have a big team working leads 24/7.

But most land clearing business owners don’t have that.

Most owners are the ones calling the leads themselves.

Loads of cheap, low-quality, low-intent leads are the exact reason a lot of land clearing guys give up on paid ads.

It’s just not sustainable.

  • Relying on the “Old” Way of Running Facebook Ads for Land Clearing

The old way relied heavily on interest-based targeting.

People think there’s some magic setting inside Facebook Ads Manager that unlocks good leads — but only if you click the right buttons.

It doesn’t work like that anymore.

No, it’s not rocket science. But you do have to understand basic marketing principles, and what causes tire-kicker leads versus high-intent land clearing leads.

  • Boosting Posts for Land Clearing

This is the most common one I see over and over.

Tell me if this sounds familiar: Facebook pops up and says,
“You could reach X more people if you boost this post for $10.”

The problem is this: you don’t care about more people seeing your post.

You care about people with land clearing projects that actually need doing seeing your post.

Boosted posts don’t get you there, because you have almost zero control over who the ads are shown to.

So… How Do You Get Facebook Ads for Land Clearing “Right”?

Regular ads run from Ads Manager, using the Leads objective, guiding people to an intentionally built landing page or website that turns them into a lead.

Small differences make a huge impact with Facebook ads for land clearing.

Questions About Facebook Ads for Your Land Clearing Business?

If you’re trying to get paid ads to work — or you’ve already been burned — don’t hesitate to reach out.

We’re happy to chat and give you guidance on how to make Facebook ads work without wasting money.

Booked Solid Co. is the go-to agency for land clearing companies who want to stay booked out with Facebook ads. We build ad systems that generate quality leads — not cheap tire-kickers — so you can focus on clearing land, not chasing calls. We’re the no-BS translator between expert marketing strategy and land clearing businesses that just want more work on the books.

Holly Holmberg